31 advertisement and Promotional Strategy Miguel Vasconcelos prof Kim Kropp Table of Contents display3 Executive drumhead3 Company Information4 Situation Analysis4 diddly exhaust Market5 Product Benefits5 Product Positioning6 Competitive Analysis6 market Environment7 diachronic Context8 Industry Analysis9 Objectives12 work outing14 slender Issues Challenges and Opportunities14 Strategy/Tactics/ death penalty/Integration/IMC Campaign15 Copy-Message dodge/Creative brief18 Media Plan21 Bra nding22 Product and promotional tangible recommendations23 Pricing recommendations23 Distribution recommendations23 Public Relations recommendations24 Sales determine up recommendations24 Differentiation24 Timeline25 Expected Outcomes/Results/Evaluation/Future Considerations25 Appendices26 Media Plan26 Budget27 Timeline27 Works Cited28 Introduction The product that is going to be discussed in this IMC Project is the Havaianas Sandals which is a Brazilian originated rubber flip flop that direct is sell in the shelves of fancy department stores, such as Saks ordinal Avenue, Bergdorf Goodman, Galleries Lafayette, and Via Spiga, all over the world. The brand started as creation a popular footwear for all Brazilians to wear and because in slight than four decades of existence, the brand became a expression icon and at once is worn by millionaires and famous people. The agitate also moved(p) the prices of the product; depending on the model, the price for iod in pair tail assembly reach more than U$ 10! 0.00 (Mundo mouse hare Marcas ¶ 1). For this IMC it will be planned a brand drift that has as main goal to advertise the brand in the join States in order to increase the awareness and then, the exports non only in the country but also end-to-end the world. In the pastime topics, it will be discussed in percentage point the intend tactics that will be used....If you want to get a full essay, order it on our website: OrderCustomPaper.com
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