International marketing Essay Example | Topics and Well Written Essays - 750 words

world-wide marketing - Essay ExampleIn todays environment, a lot of segmentation has been make in every effort and for every product (Segmentation strategy, n.d.). Examples of the two major industries that atomic number 18 textile industry and haircloth care industry are discussed in subsequent paragraphs in order to provide insights some segmentation options. Since the needs and wants of customers are becharmting more customized and particular, therefore after the broader markets are defined, marketers go for supercharge segmentation especially when they are finishing internal markets. These additional segmentations are called as Segmentation Options for instance if a comp whatsoever deals in hair care products, then the market which it selects to cater can depend upon several(prenominal) options. The segmentation option available to an international marketer can include different problems of hair. Therefore, it can address the needs of customers related to hair fall, dandr uff, damaged hair, dry and dull hair etc. Apart from focal point on the hair problems, other segmentation option includes type of products to be delivered. They can include hair shampoo, hair conditioner, hair gel, hair spray, hair mask, hair color, hair oil etc. These will be considered as segmentation options available to international marketer through which it can enter a new(a) market. ... Apart from the type of product, other segmentation options include manner of usage. Manner of usage is more run toward the events where the products can be used for instance clothes can be further categorized as bridal wear, party wear, office wear etc. In linens, marketer has to decide which products to prepare. Options include fill out sheets, bed covers, curtains, pillow cover cushions etc. Nature of fabric comprises of the material that will be involve for each individual product. 2. Discuss, giving examples, how an organization can determine the appropriateness of an international ma rket. Explain what issues in gathering information may be experienced. Appropriateness of Marketing Internationally Nowadays, concern of appropriateness is forever in center of the minds of international marketers. Thats what brings an epic recession to the widely known brands of the world. Numbers of products get obsolete due to their inappropriateness in the market. The brands which are best positioned nowadays are the one which are germane(predicate), necessary, wholesome as well as caring and nurturing. In the world of brands, marketers are facing an stirred recession that is causing the decline in the norms of acceptable brands. International marketing requires being very relevant and appropriate otherwise the products will become disasters. An example of inappropriate product includes McPizza which was introduced by McDonalds in mid-nineties. McDonalds worn out(p) a large amount on expensive ovens and drive through windows that were not required at all. The Pizza market wa s already so much saturated that Americans gradually abandoned and finally forgot if any pizza was introduced by McDonalds. The