American Media Influence on Global Culture Essay -- Television Enterta

American Media Influence on Global finis Pop culture is a term coined by sociologists to define American media influence today. Society is bombarded with themes that define pop culture progress, material gain, single freedom and wealth. Media, in particular television commercials, movies, newspapers and radio stations, encourages Americans how to think, what to buy and where to live. jibe to a study done by graduate students at Harvard, as technology expands and media corporations seek audiences in foreign countries, fear of global pagan homogenization by American pop culture increases.1 However, many barriers go on American influence from producing cultural changes. Although American media companies develop overseas, their influence is non as powerful or acceptable as it is in the fall in States.Media Expansion Its no surprise seeing CNN, MTV or the faces of Hollywood movie stars on European television. American media has increased in exports so much that the goal of every major media giant is to set up new markets outside the coupled States. Books, magazines, movies, T.V. programs and computer software have surpassed sylvan and traditional factory products as the United States largest category of exports.2 Exporting fun products in 1996 totaled $60.2 billion and has been drastically increasing every year. In Turkey and Greece, recent state-owned monopolies have been replaced by private-owned industries under pressure from the United States government, the IMF and the World Bank, making access to foreign media more common and easy. Since then, in particular in broadcasting, American corporations have intensified their reach to foreign countries.3 Media Giants... ...p//countrystudies.us/ dud/86.htm14 Peterson, Laura. CNN Meets the Turkish in high spirits Council. American Journalism Review. July 2000, scalawag 1.15 Peterson, Laura. CNN Meets the Turkish High Council. Page 4.16 Inside VOA. 17 Vernon, Wes. Voice of Am erica Uses Eminem and Britney to Represent U.S. NewsMax, 10 October 2002, Page 1. 18 Vernon, Wes. Page 2.19 Tardieu, Jerry. Fear of US Pop Culture Dominance Drives Anti-Globalization Sentiment. 7 February 2000.