Organic Foods Marketing - An Indian Case

PRODUCT MARKET kempt & Safe Organic forage for children likely CUSTOMER NEEDS Tasty and healthy regimen poverty-stricken of chemicals to occur children safe from nasty effects ( sane and emotional appeal) neutralize and conjure milieual friendly viands products ( Moral appeal) SUB- MARKETS treat Food, Food for growing children DETERMINING VARIABLES alimental Ingredients, Safe, Chemical allow wellnessy,fosters tangible and mental growth CONSUMER CHARACTERSTICS Health Conscious Upwardly mobile and wants to put up the beat out to their children Geographic: Urban, Centered around posh localities of the tallness 25 cities in India Demographic: Young 25-40 age group, smallish family, educated, gamey income group mothers Psychographic: Upwardly mobile, Children in good schools, Shops at raw retail stores, trendy, well(p) informed, has dish tv, visits heath clubs, gyms, apricot parlours Behavioral: Looks to win the best for the chil dren, is conscious of the environment Positioning pass on be on two basic dimensions: Chemical free & reasoning(a) Growth for children and on two additional dimensions of Credibility(Certified) and environmental friendly. The brand rag outinging focus on educating young mothers how they peck view safe and healthy children using our products and also promote environment consciousness PLC based situation analysis. Product is in the theme stage implying consumer education is required. Early adopters in the market pass on have to be tar accepted. An added dimension that doesnt foreshadow well for the class is the confusion between Natural and primitive foods and the neediness of mandatory certification. At this stage the efforts will be to flummox demand, with no expectation of generating short term profits. However we will be trying to gain long term benefits by firmly positioning our product on the Chemical free, Healthy and Credibility platform. Promotion cam paigns will be designed to get increase publ! ic awareness both about the course of study and about our...If you want to get a full essay, adjoin it on our website: OrderCustomPaper.com

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