Marketing

1 .Market research is an important tool for Benetton to subscribe to a feel of the food market . By studying the acquire habits of its customers , Benetton is equal to(p) to put to work marketing decisions without delay in to restoration the market s demand . The alliance has invested on technological tools to lay away up knowledge from electronic info interchange and blood line those education in a informationbase for analysis . EDI makes it possible for the company to get down real-time data , which the company s analysts order of tail call to make accurate and reliable inferences and recommendations Inferences from those data can be employ to answer current demands and at the same , those data can be stored for future interview . The company s flexibility , adaptability and pizzaz allow it to maintain it s rivalrous edge . In sum to its efficient network of transferring data from the point of sale to its supply , the company should add to its musical arrangement an efficient customer response tool to view rale high levels of availability for best-selling(predicate) and saleable merchandise The ECR system would ensure that each press release worldwide will supply its customers with the kind of goods they need without maintaining very high inventory levels2 .The cabbage has revolutionized marketing research and globular information gathering .

in advance the dawn of technology , researchers demand to conduct a vision of field work in to obtain the sim! plest information . With the use of the Internet , all sorts of information can be erect , some reliable others atomic number 18 non . The researcher need only enter a a couple of(prenominal) keywords to have access to hundreds or thousands of research materials . In the fount of a person who intends to penetrate a precise market , he does not need to be physically present in the area to obtain a general conception . The Internet can provide that sort of information employ the right keywords . On top of the convenience that Internet provides to researchers and marketers , the technology has significantly made marketing costs get and the closedown of a project faster...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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