Barbie and Body Image: Marketing and Advertising

She took the world by storm at New York?s annual Toy Fair in 1959, and since then Barbie has remained one and only(prenominal) of the hottest selling toys in the world. With her good human faces, charm, and charisma, Barbie has won the hearts of girls wholly over in record time. Unfortunately, it is Barbie?s good looks that boast conduct her to release a distorted two-bagger of what watcher is. In Barbie?s early years, before women spoke openly more or less anorexia, Barbie?s props promote girls to obsess on their heaviness. In addition, Barbie?s 1965 ?Slumber political party? outfit featured a bathroom scale ?permanently set at one hundred ten? (Lord 229). Barbie has become an impractical symbol of body pic to child similar girls across the board and it is the way that Mattel markets and advertises Barbie that has caused these negative feelings towards self-concept and body image amongst her audiences, resulting in unhappy girls and in some cases, severe self-estee m issues. One of the main reasons why Barbie gives young girls negative feelings secretive to body image is the phantasmagorical proportions Mattel has created for Barbie. ?The possibility of being wrought like Barbie is less than one in 100,000 and if she were human size, she would assume 5 feet 6 inches tall, weigh 110 pounds, have a 39-inch bust line, an 18-inch waist, and 33-inch hips,? (Wright).

Even worse is the fact that Mattel justifies Barbie?s unrealistic body shape by saying, ?It helped clothes look come upon up on her.? Mattel has created Barbie to be so exceptionally thin out that her weight an d body proportions are not only unachievable! plainly also unhealthy (Ive 283). Mattel does a good telephone line at convincing young girls that Barbie is the ultimate role exemplar and should be emulated. Thus, when girls see Barbie?s tiny proportions, they assume that they should look like that as... If you want to get a full essay, evidence it on our website: OrderCustomPaper.com

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