Introduction to marketing

the concept of merchandising screwing be explained with the following source point slidesit explains in expand the following1-the new economyCustomer Empowerment-CustomizationGreater varietyKnowledge/ Information eraSmoother rattle on channelsIncreased competition-Globalization, Deregulation, PrivatizationIndustry ConvergenceRetail TransformationDisintermediation2-organizations- new capabilitiesPowerful new reading & sales channelMarketing reoceanrchIntranetTwo federal agency communicationAdvertisingInternetImprove logistics and operations3-nature and scope of merchandiseIncludes:Physical goods?cars, tog, machines, booksServices?banks, theatres, preceptIdeas? taint reduction, road reliabletyPeople?Amitabh Bachchan, Sachin Tendulkar(people ar a marketable merchandise or brand)Places?Amby V in alley, a new living accommodations e introduceExperiences?bungie jumping, deep sea diving4-the broad dimensions of marketingIncludes:Marketing encompasses:Business-to-BusinessBusiness to ConsumerNot-for-profit organisations looking for for donations?they are marketing kindly causes and ideas they urgency you to supportGlobal Marketing5-what is marketingMarketing can be exposit as all activities designed to generate and advance any(prenominal) exchange intended to return human enquires or deficiencys. (adaptation Rix, Stanton, )Marketing is a total system of handicraft activities designed to plan, price, promote, and open command-satisfying products to jackfruit regulate markets to achieve organisational objectives. (Etzel, Walker, Stanton)6-defining marketingMarketing is a societal process by which individuals and groups obtain what they want and want through creating, offering, and freely exchanging products and process of value with others.

- Philip Kotler7-marketing managementMarketing Management is the imposture and science of choosing target markets, maintenance and growing customers, through creating, delivering, and communication superior customer value. 8-simple marketing system9-structure of flows10-core concepts of marketing11-needs and wants delimit a need?A need is a state of felt personnel casualty (Kotler)We need the basic things to exit or to feel safe and interact in confederation (Social)We may need clothes to keep warm? picking of product is no lasting classified as a need (Physical)We need foster for warmth and security?the lineament of shelter is a selection (Physical)We may need an education or a attribute pen to write with? fill a Parker vs Mont Blanc again prize of quality and level of knowledge (Individual Defining a want?A want is the... If you want to get a dependable essay, order it on our website: Ordercustompaper.com

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